R1 Story


Hello, my name is Tom Karl. I founded R1 as a result of my professional experience and my own recovery journey. I am grateful to have survived the struggles and consequences from my addiction with the help and support from so many others along my path. A positive outcome following my last relapse was the inspiration to create the Discovery Cards and tools. I am now committed to three tenets:

  1. Keep “Recovery First” – This is true for me and those we touch through R1. Without it, nothing else is possible. And with it – anything and everything is. We can reach our dreams and aspirations if we keep recovery #1. This has certainly been true for me.

  2. Serve others – Helping others who also struggle with an addiction, their families, and those who are committed to our mission supports our own recovery.

  3. Choose to live a healthy and meaningful life – Life is short. Happiness comes from serving others, doing good, and being grateful. I choose to be happy and hope to inspire others to live a healthy and meaningful life along my R1 journey.

Connecting with others and sharing our experience is foundational to recovery. We at R1 are driven to spark meaningful conversations that inspire self-discovery, connection, choice, action, and change for individuals in recovery and their families. The R1 Discovery Cards and tools were developed to encourage these things. We hope you find they do just that – increase engagement, participation, and spark meaningful conversations for you. We are committed to bringing quality tools for behavioral health, substance use disorder, and broader life skills / transitions topics. We want to hear from you. We’ll need your input and feedback – both your successes and challenges –  so we can continue to improve the tools.

We look forward to meeting you, working with you, hearing from, and learning from you. We look forward to making a difference – together with you!

R1 Learning


Mission: Inspire people in recovery to live a healthy and meaningful life.

R1 creates engaging learning experiences through self-discovery. R1 offers innovative hands-on tools that increase client engagement, counselor effectiveness, and program outcomes. Our Discovery Cards Clinician, Recovery Coach, and Group Kits drive engagement and learning for substance use disorder/ addiction, behavioral health, and life skill topics. Grounded in evidence-based and best practice models, our tools spark meaningful conversations that inspire self-discovery, connection, choice, action, and change in group and 1-on-1 settings. R1 offers training, certification, enterprise licenses, and consulting services to support the tools. Apps and multi-languages on product roadmap.

The R1 Brand: One of the goals of R1 is to build a community of individuals committed to keeping Recovery First and living a healthy and meaningful life. It’s that simple. How do I communicate my choice to live a sober life in a positive and non-anonymous way to others? How do I find others that are also in recovery and share this same aspiration? We’ve seen that there is no brand out there that lets us voice our sobriety choice. A brand that allows us to share our choice and connect with others on this same path in recovery. We’re hoping that R1 can be that brand and allow that choice to be a positive one. One that we can share. One that will attract others to the same life style. One that we can even wear. The truth is that being sober, being present, and living a sober life is awesome. Join us and be a role model for others. Share that you believe in your recovery and your sobriety and be part of the R1 community!

Guiding Principles:

  • Quality – curate and develop the highest quality content based on leading evidence-based models and theories

  • Simplicity - keep it simple

  • Hands-on – make it experiential, use kinesthetic learning techniques

  • Practical – put theory into practice and bring leading evidence-based models and theories to life

  • Engaging and fun – experiential learning is rarely boring (just wait and see!) and we want to encourage full participation always

  • Learning – build a shared vocabulary and engage multiple learning styles

  • Impactful – our goal is to inspire self-discovery, connection, choice, action, and change

  • Memorable – we want to be remembered through the insights we bring to individuals who use our tools